Campaigner Andy Strangeway with store manager Adam Wragg beside the updated Yorkshire map at Clifton Moor Tesco Extra store.

Supermarket giant Tesco has added notes of clarification to maps of Yorkshire displayed in its stores, after campaigners pointed out they missed off some parts of the county.

The maps, which have been on display in 15 of the larger stores across Yorkshire, show where local produce is sourced.

However, the maps were based on the modern local authority areas, rather than the actual county boundary.

A spokesman for Tesco said, “Last year a customer identified that the image on the board did not represent the map of Yorkshire.

“Andy Strangeway, a campaigner for Yorkshire’s cultural heritage, contacted Tesco to request that the maps be reviewed.

“Tesco sought advice from map makers and from government bodies to try and identify the definitive boundary lines of Yorkshire. The conclusion was that of the councils who administer Yorkshire, some are contained fully within the boundary of Yorkshire whereas others straddle the Yorkshire boundary.

“The team at Tesco were determined not to cause offence so following further advice from Mr Strangeway about how to solve the problem, stickers have been added to the maps across the county to explain the map image is indicative only.

Deborah Hayeems, corporate affairs manager, said, “The Yorkshire maps went up in response to customers who wanted to know more about the products we source locally.

“I’m a Yorkshire lass myself but I had no idea the boundaries were so complicated. To avoid causing offence to anyone we have added clarification to our maps and we are grateful to Mr Strangeway for his patience and advice to help us get this right.”

Andy said, “I believe Tesco should be applauded for the manner in which they have handled this issue. They have gone out of their way to understand that which is the essence of Yorkshire’s cultural heritage, the Yorkshire boundary. I invite other organisations to now show their commitment to Yorkshire’s cultural heritage by following Tesco’s lead.”

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