Established in 1939, Dalesman has grown into the leading regional publisher in the North of England. We publish five successful magazines – Dalesman, Countryman, Cumbria, Down Your Way and Lakeland Walker – as well as highly acclaimed books, calendars and visitor guides.
It has long been acknowledged that repeat advertising in the right magazine is key to increasing consumer interest and demand. This is particularly so with our publications due to the high percentage of readers who purchase every issue – close to 90%. Not only is your message getting to a targeted audience on a regular basis but the long shelf life and high pass-on rate of our magazines means that your product is constantly in the minds of our readers.
The advertising options with the Dalesman:
Established in 1939, Dalesman is the biggest selling regional consumer magazine in the UK and the best selling magazine in Yorkshire. Every month, Dalesman brings readers an authentic flavour of Yorkshire, keeping them up to date with what’s going on across the Ridings. It’s all about the people, the places, traditions and humour that give the county its unique character. The magazine’s wide and dedicated readership makes it an ideal choice for both regional and national advertisers.
From the same stable as Dalesman magazine come the Dalesman Visitor Guides, offering unique advertising opportunities for Yorkshire’s tourism industry. Our two printed, glossy guides are the only comprehensive one-stop printed guides to Yorkshire. They include details of drives, walks, family days out, events, attractions, places to eat and accommodation providers. The guides are widely available in newsagents, bookshops, supermarkets, gift shops, tourist information centres, petrol stations, railway stations and tourist attractions across the county.